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SWITZ photoshoot behind the scenes
IAMSWITZ 31 July 2026

Behind The Scenes: Photoshoot Day

A look behind the scenes of our latest photoshoot for the upcoming summer collection. Big things loading.

Early start, long day, and a lot of coffee. We shot across three locations to get the range of looks we wanted for the lookbook — street, studio and pitch-side.

What's coming

New colourways, a refreshed fit on the tees, and the first proper look at the pieces dropping later this season.

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